Washington State University · Carson College of Business

Discipline skills dashboard

What employers are asking of marketing students right now, and what to build while the degree catches up. Prepared for Andrew Perkins, Professor and Chair, Department of Marketing.

Last updated Oct 8, 7:32 AM PDT

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Country

158 postings. Pick a country to share a filtered view.

Postings in view

158

7 sources contributed matches

Intern and entry-level

64

The roles closest to a graduating undergrad

Mention an AI skill

23%

37 postings in the AI cluster

Most common skill

CRM

28%

Rising skills

▲ SEO / SEM +18 pts▲ Copywriting +8 pts▲ Consumer research +8 pts▲ GA4 +7 pts▲ Social media +7 pts

Demand heat map

Each cell is the share of postings in that column that mention the skill. Color is demand. Click a cell or a skill name to open the postings and the certificates a student can start for that skill. The mark on the skill is momentum: how that share changed between newly posted roles and older open roles.

Marketing skills by when the role was published, colored by share of postings
Skill
Last 21 days
n = 100
22–60 days
n = 32
61–180 days
n = 17
Older open roles
n = 9
Brand and strategy
Digital acquisition
Content and social
Customer and CRM
Analytics and data
Research and experimentation
AI in marketing

Demand

NoneUnder 10%10–24%25–39%40%+

Momentum

▲ Rising share is at least 5 points higher in the last 21 days than in roles posted 22–180 days ago.▼ Falling is the reverse. ● Steady is in between. Shape carries the meaning, not color alone.