Postings in view
158
7 sources contributed matches
Washington State University · Carson College of Business
What employers are asking of marketing students right now, and what to build while the degree catches up. Prepared for Andrew Perkins, Professor and Chair, Department of Marketing.
Last updated Oct 8, 7:32 AM PDT
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158 postings. Pick a country to share a filtered view.
Postings in view
158
7 sources contributed matches
Intern and entry-level
64
The roles closest to a graduating undergrad
Mention an AI skill
23%
37 postings in the AI cluster
Most common skill
CRM
28%
Each cell is the share of postings in that column that mention the skill. Color is demand. Click a cell or a skill name to open the postings and the certificates a student can start for that skill. The mark on the skill is momentum: how that share changed between newly posted roles and older open roles.
| Skill | Last 21 days n = 100 | 22–60 days n = 32 | 61–180 days n = 17 | Older open roles n = 9 |
|---|---|---|---|---|
| Brand and strategy | ||||
| Digital acquisition | ||||
| Content and social | ||||
| Customer and CRM | ||||
| Analytics and data | ||||
| Research and experimentation | ||||
| AI in marketing | ||||
Demand
Momentum
▲ Rising share is at least 5 points higher in the last 21 days than in roles posted 22–180 days ago.▼ Falling is the reverse. ● Steady is in between. Shape carries the meaning, not color alone.